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The Real Estate Market Is Always Changing...


So it is vital to be well informed as a seller to avoid costly mistakes when listing your home for sale.


The 9 Step System to Sell Your Home Fast and For Top Dollar


Your home is one of your greatest investments. This 9 step system will give you the tools you need to maximize your profits, maintain control, and reduce the stress that comes with the home-selling process:


1.  Know why you're selling and be discreet.

The reason behind your decision to sell affects everything from setting a price to deciding how much time and money to invest in getting your home ready for sale. What`s more important to you: the money you walk away with, the length of time your property is on the market or both?

Different goals will dictate different strategies.

Don't reveal your motivation to potential buyers or they may use it against you at the negotiation table.

A good agent will operate with utmost discretion to protect your interests and strategically negotiate the best possible price for you.


2.  Do your homework before setting a price.

Setting a listing price shouldn`t be done lightly.

Once you`ve set your price, you have told Buyers the absolute maximum they have to pay for your home. But pricing it too high is as dangerous as pricing too low. Remember that the average Buyer is looking at 15 -20 homes at the same time they are considering yours. If your home doesn’t compare favorably with others in the price range you`ve set, you won`t be taken seriously by prospects or Realtors. As a result your home will sit on the market for a long time, and knowing this, buyers will think there must be something wrong with your home.

A good realtor will provide you with a thorough market evaluation to ensure that your home sells fast and for top dollar.


3.  More homework.

(In fact your Realtor should do this for you)

Find out what homes in your own and similar neighborhoods have sold for in the past 6-12 months, and research what current homes are listed for.

That's certainly how prospective buyers and their Realtors will assess the worth of your home.


4.  Find a good real estate agent to represent your needs.

Having a good agent is like having a trusted mechanic. It means you can have peace of mind that someone is working on your behalf who has the experience and the tools needed to get the job done right.

Having an experienced realtor working for you is a vital asset to selling your home fast and for the most money.


5. Maximize your home's selling potential.

When selling your home, appearance is critical, and it would be foolish to ignore this fact. You may not be able to change your home`s location or floor plan, but you can do a lot to improve its appearances. The look and feel

of  your home generates a greater emotional response to a potential buyer than any other factor. Before showings clean like you have never cleaned before.

DE-CLUTTER! A fresh coat of neutral paint,  some bright lighting and pieces of well placed furniture in uncluttered rooms go a long way to make your home easy to show and more likely to sell. Present your home to get a "WOW" response from prospective buyers.

Allow the buyers to imagine themselves living in your home. The decision to buy a home is often based on emotion, not logic. Prospective buyers want try on your home just like they would a new suit of clothes. If you follow them around pointing out improvements or if your decor is so unique that it is difficult for a buyer to strip it away in his or her mind, you make it difficult for them to feel comfortable enough to imagine themselves as an owner of your home.

A good agent will give you valuable staging tips to ensure that your home shows to its maximum possible potential and value.


6.  Make it easy for prospects to get information on your home.

You may be surprised to know that some marketing tools that most agents use to sell homes,  (e.g. traditional open houses) are actually not very effective. In fact only 1% of homes are sold on an open house.


Furthermore, the prospects calling for information value their time as much as you value yours. The last thing they want to be subjected to is an unwanted sales pitch. Today's buyers want access to detailed information without having to initially talk to anyone. It has been proven that 91% of buyers prefer this method.

We provide this information and more through our proven marketing system using a wide variety of media including internet and social media which are set up to allow us to capture the buyers info and qualify them to turn them into a buyer for your home.         


7. Know your Buyer.

In the negotiation process, your object is to control the pace and set the duration.

What is your buyer`s motivation? Do they need to move quickly? Do they have enough money to pay your asking price (are they pre-approved)? Knowing this information will give you the upper hand in the negotiation process because you know how far you can push to get your desired result

A good realtor will negotiate hard for you to protect your interests and get  your home sold fast and for top dollar.


8. Make sure the contract is complete.

For your part as a seller, make sure you disclose everything. Smart sellers proactively go above and beyond the legal requirements to disclose all known defects to their buyers in writing. If the buyer knows about the problem they can`t come back with a lawsuit later on. Make sure all terms, costs and responsibilities are spelled out in the Agreement of Purchase and Sale and resist the temptation to diverge from the contract. For example, if a buyer requests a move-in prior to closing, just say NO.

 A good agent will be thorough to insure that your interests and investment are protected. Now is not the time to take any chances of the deal falling through.


9. If at all possible, don’t move out before you sell.

Studies have shown that it is more difficult to sell a home that is vacant because it looks unfurnished…not very warm and homey. This may also alert buyers that you are desperate to sell.

A good agent will help you make a plan to avoid costly mistakes and maximize your profit.

Randy VanDommelen|Ottawa Homes for Sale

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